Manila FAME, the second-longest running trade show in Asia for home, furnishings and lifestyle, is returning to the trade show floor for its 71st edition at the World Trade Center Metro Manila in Pasay City on October 19-21, 2023. The highly anticipated international sourcing event supports and showcases Philippine Micro, Small, and Medium Enterprises (MSMEs), seasoned and emerging designers, and local artisan communities in the Philippines.
After two years of organizing Market Days, Manila FAME’s digital counterpart, the Center for International Trade Expositions and Missions (CITEM) is slated to mount a multisensory experience for exhibitors, buyers, and visitors from all over the world.
This year’s Design Commune, a highly-curated scenography of new products under CITEM’s product development program, is set to launch collections from FAME companies created in collaboration with design specialists Rita Nazareno, Gabriel Lichauco, and Tony Gonzales, together with the Design Center of the Philippines (DCP). It is an integral and highly anticipated show feature which fosters innovation among local artisans and manufacturers to scale their product offerings and cater to the demands of the global market.
Manila FAME 2019’s Design Commune showcase
Pushing the limits
For its returning edition since the pandemic, Manila FAME 2023 will carry the theme “Feel what’s possible.” CITEM Executive Director Edward Fereira underscores the importance of catering to the needs of the people who flock to the agency’s signature show for the home, fashion, and lifestyle sectors. “Manila FAME attracts a diverse set of audiences—new and returning international buyers, established and upcoming design brands, design aficionados and students, industry experts, and even local fans of the show. We want to give them a show that reflects new ideas, fresh takes, and unique executions—in short, possibilities—rooted in Filipino heritage, craftsmanship, and innovation. And since we’re going back onsite, they will surely ‘feel’ all these on the ground, face-to-face after three years.”
The trade show we know plus more
CITEM is also taking this year’s edition of Manila FAME to the next level by integrating a solid “online-offline-online” experience, giving participants a seamless customer journey between the physical show and its digital platform. Through fameplus.com, the digital sourcing platform of FAME, local and international trade buyers can discover upcoming and established brands, read feature stories, and connect with local artisans and manufacturers all year round.
Manila FAME 2023, according to Dr. Fereira, will also have “new exhibitions, show components, and special events that underscore the various parts of the multifaceted and ever-evolving Filipino craftsmanship.”
For this year, Manila FAME is set to showcase more than 250 exhibitors offering a wide range of products including furniture, home décor, lamps and lighting, fashion, festive and seasonal decor, gifts, and beauty & wellness from various artisanal communities in the Philippines. Organized by CITEM, the Department of Trade and Industry’s (DTI) export promotions arm, Manila FAME prides itself as a cohesive program for local MSMEs that offers various capacity-building efforts, collaborations with international design figures, and networking activities with buyers from around the world.
To register as a Manila FAME trade buyer, visit the link. The 2023 edition is organized in partnership with RLC Residences and the Philippine Airlines as the official carrier of Manila FAME.
Read the interview that I made with Dr. Edward L. Fereira Ph.D about FAME+, here.
Fără comentarii